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SHINE IN EVERY WASH. . Preserve the brilliance of color-treated hair with Pantene PRO-V Radiant Color Shine Shampoo. Crafted to prevent dullness by gently cleansing color-treated hair to remove build-up without stripping. Primes strands for optimal moisture and shine. This shampoo contains 2x more nutrients with no harsh stripping, so you get hydrated shine with every wash that lasts 72+ hours when used with Color Shine Conditioner. Enjoy brilliant, radiant color and shine for longer. Our new and improved formula contains two times the pro-vitamins for luxury repair results without the luxury price tag. This nutrient-rich formula is packed with protective anti-oxidants and pH balancers that infuse color-treated hair with vibrancy and shine. Contains two times the amount of pro-vitamin B5 to help strengthen existing hair bonds and build new ones. Protect your luster and lift your spirits with the scent of creamy berries. Perfect for color-treated hair. Crafted to cleanse all hair types and is gentle enough for use on permed hair. Contains no parabens or colorants for no harsh stripping. HOW TO USE: Gently massage into wet hair. Focusing on the scalp and roots, work into a rich lather. Pull lather through to the ends of your hair. Rinse thoroughly. Repeat these steps if you're going multiple days between washes for lasting freshness. For best results, continue with the Radiant Color Shine 72 HR Hydration Conditioner.