No artificial colors, flavors or preservatives. Zero grams trans fat. Look for whole grains. 8 g or more per serving. Eat 48 or more of whole grains daily. WholeGrainCouncil.org. Gluten free. 50% less fat than regular tortilla chips (50% less fat than regular Tortilla chips fat content of regular Tortilla chips is 7 g per 1 oz serving; fat content of these snacks is 3 g per 1 oz serving). 50% less fat (50% less fat than regular Tortilla chips fat content of regular Tortilla chips is 7 g per 1 oz serving; fat content of these snacks is 3 g per 1 oz serving), full flavor. 100% crispy goodness. fritolay.com. SmartLabel: Scan for more food information or call 1-800-352-4477. Questions or comments? 1-800-352-4477 Mon-Fri 9:00 am to 4:30 pm CT email or chat at fritolay.com.